clothesFREE

gofree

Founder of clothesFREE

From: Hong Kong

Registered: 2006-07-18

Posts: 1,179

Know Your Body

London agency Man+Hatchet spent five days holed up in Estonia with 100 nude people to create the compelling stop-motion clip (01:27). The client is Withings, a creator of digital health products like blood pressure monitors and weight scales.

It would be easy for a brand like that to guilt you into seeking bodily perfection, so it's nice to see a spot that instead tells you to first take pride in yourself, and self-improvement will follow.

2013.12.05 ADWEEK