clothesFREE

gofree

Founder of clothesFREE

From: Hong Kong

Registered: 2006-07-18

Posts: 1,179

Breast cancer awareness charity CoppaFeel!

Breast cancer awareness charity CoppaFeel! is spearheading a new campaign that sees images of naked boobs displayed in Britain's public shopping areas.

Full-frontal images of women’s breasts will be shown on adverts in public shopping areas, from today, to raise awareness about breast cancer.

The photographs feature seven bare-chested women, each painted with a word they used to describe their own boobs, such as ‘squidgy’, ‘doughy’ and ‘firm’.

Large versions of the ads will be displayed outdoors in London's Westfield White City, St Enoch in Glasgow and the Cavern Quarter in Liverpool, on digital boards.

It will be the first time that fully naked boobs are shown on billboards in a desexualised way. Previously, nipples have appeared on fashion ads - which have all been banned by the Advertising Standards Agency for sexualising women.

The ads, launched by charity CoppaFeel! will be on display in the busy pedestrian areas for six weeks to coincide with Breast Cancer Awareness Month, taking place in October.

But the main aim of the campaign is to normalise breasts - often sexualised in the media and pornography - by helping women to reclaim the vocabulary surrounding their bodies.

The campaign follows months of research, during which women aged 18 to 30 were asked to describe their boobs. The majority struggled to find words other than ‘big’ or ‘small’.

Kris Hallenga, who founded CoppaFeel! when she was diagnosed with breast cancer aged 23, said: “We want to make it normal for girls to talk about their boobs.

“Society and the media think of breasts in a sexual way, but by creating this campaign we want to give boobs back to women and encourage them to think, and talk about them, in terms beyond size.

“The more normal it is to talk about boobs, the more likely women are to check themselves regularly and spot any changes early.”

The charity aims to stamp out late detection and misdiagnosis of breast cancer by ensuring that people know the signs and symptoms, as well as what their boobs look and feel like normally.

2014.09.17 Telegraph

3domslide

Member

Registered: 2014-09-18

Posts: 68

Re: Breast cancer awareness charity CoppaFeel!

腋下不要常用止汗劑, 特別是剛剛除去腋毛後. ^-^