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Advertise Icelandic fish oil in Romania

Lysi is an Icelandic company that makes Icelandic fish oil. A Romanian advertisement with a topless woman spray painted with green color and Lysi's logo on her chest is made.

The making of the advertisement (01:22)

The Romanian company that imports the oil is called Saga Sanatate. "Actually, I have not seen it," said Katrin Petursdottir, CEO of Lysi, when she was asked about the advertisement. "They are the agents out there and they are responsible for marketing. We however insure that they get a quality product from Lysi and according to our quality standards."

2013.09.12 News of Iceland